• The Secret of Success in Business

    on Feb 21, 19 with No Comments

    If there is a secret to success in business, it's held by the owner managers who stay the course, continuing to thrive, innovate and challenge. ...

  • Feeding the Social Media Monster

    on May 1, 18 with No Comments

    I met a dog walking friend in the park (a dog walking friend is someone who you only see when you are out with your dog, you know their dog’s name, you may in time learn their name but you do not know where they live or the names of their children). The dog walking...

  • GDPR: A Guide For Small Business

    on Apr 17, 18 with No Comments

    The new GDPR (General Data Protection Regulation) law will be implemented in May 2018. It’s easy to think, as I did after working on a compliance project earlier in the year, that it only applies to those holding data on tens of thousands of customers, prospects or...

  • Working From Home: Not Just For Snow Days

    on Mar 1, 18 with No Comments

    Today, as all the world is ‘working from home’ on a snowy day, it’s business as usual for me. I’m all set, I just walk from my kitchen to my office. It is the best commute ever. This and so many other reasons make the freelance life hard to beat...

  • Self-Publishing – Tell Your Story

    on Jun 29, 17 with No Comments

    I’m just coming to the end of a self-publishing project with a client. For every aspiring author, the reality of seeing their book in print is an incredible thing...

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  • The Secret of Success in Business

    on Feb 21, 19 in Blog by with No Comments

    I saw a client recently who I first met seven years ago, when we were establishing the brand for her new company. Her business has progressed from a homegrown start-up to an established and sought after presence in her market. This got me thinking about how, while of course clients and businesses come and go, most of the people I work for regularly, I have been with for many years. That is to say, amidst a difficult trading environment, there are owner managed businesses that continue successfully year on year.

    So why do some business thrive while others fold? I’m not an accountant or a business analyst and I’m sure their answers would be different to mine (and contain a lot more charts). This is what I see: if there is a secret to success in business, it’s that these companies are managed by people who are passionate about their product. Even years in, they are evangelical about what they sell, provide or deliver. They do not compromise over anything – of course immediately quality springs to mind but it’s much wider than that. They are ethical in their dealings, treating their teams and their suppliers fairly. Customer service is not a commodity to be farmed out; they know their clientele by name so it’s not a transaction, it’s a relationship. These people are successful because they are very very good at what they do.

    The Measure of Success

    This is not say that such business do not go through hard times; virtually every meeting I have at the moment is to drive sales in an increasingly tough climate. It is nothing short of a tragedy when such businesses can’t continue. Conversely, it is a joy when they thrive, innovate and throw down the challenge to up and coming competitors to achieve more and be better.

    Not everyone wants to grow in size, to have multiple outlets or big teams. That should never be the measure of success in business. Instead I would measure success as being there year after year, worthy of that classic phrase ‘well-established’. These are the businesses we should be celebrating and emulating, those that stay the course.

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  • Feeding the Social Media Monster

    on May 1, 18 in Blog by with No Comments

    I met a dog walking friend in the park (a dog walking friend is someone who you only see when you are out with your dog, you know their dog’s name, you may in time learn their name but you do not know where they live or the names of their children). The dog walking friend was lamenting the amount of time it takes to keep on top of social media. This was not that they had insufficient time to keep up casual acquaintances and post pictures of themselves having an unfeasibly good time. This was someone running a successful small business who recognised that social was a great (free) way of publicising their product but was overwhelmed by the time it takes to feed the social media monster every day. Continue Reading

    Read More »
  • GDPR: A Guide For Small Business

    on Apr 17, 18 in Blog by with No Comments

    The new GDPR (General Data Protection Regulation) law will be implemented in May 2018. It’s easy to think, as I did after working on a compliance project earlier in the year, that it only applies to those holding data on tens of thousands of customers, prospects or suppliers. However, GDPR applies to every organisation that holds any personal data. Continue Reading

    Read More »
  • Working From Home: Not Just For Snow Days

    on Mar 1, 18 in Blog by with No Comments

    Today, as all the world is ‘working from home’ on a snowy day, it’s business as usual for me. I’m all set, I just walk from my kitchen to my office. It is the best commute ever. This and so many other reasons make the freelance life hard to beat. Continue Reading

    Read More »
  • Self-Publishing – Tell Your Story

    on Jun 29, 17 in Blog by with No Comments

    I’m just coming to the end of a self-publishing project with a client. For every aspiring author, the reality of seeing their book in print is an incredible thing. Continue Reading

    Read More »
  • Building Brand Harrogate

    on May 4, 17 in Uncategorized by with No Comments

    I’ve just obediently filled in the Harrogate Borough Council survey on proposals for the town’s economic growth strategy. Going through the questionnaire crystallised the views that have been forming in my mind over the past couple of years. I work for local businesses, mostly B2C, so heavily reliant on Brand Harrogate. Which does not exist. Continue Reading

    Read More »
  • Why Wait For Christmas?

    on Dec 2, 16 in Blog by with No Comments

    I had such a lovely day yesterday celebrating the successes of two of my clients. Brace is enjoying ten years of running a great business with sought after products and an international client list. Silson ContemporaryĀ is just starting out but is already buildingĀ a great reputation forĀ championing local talentĀ and is creating a must-visit destination. Continue Reading

    Read More »
  • Why Meta Matters

    on Oct 19, 16 in Blog by with No Comments

    Search Engine Optimisation (SEO) is a complex & fast evolving science. Recommendations on how to optimise your website to be search engine friendly occur at an almost daily rate. As a writer, my part of the SEO process is using the words on the site to give it the best chance of ranking Continue Reading

    Read More »
  • lifestyle

    Selling a Lifestyle – how to reach your audience

    on Sep 26, 16 in Blog by with No Comments

    I find myself feeling nostalgic for the olden days where a blog had to be at least 300 words and the pictures didn’t really matter. Now my timeline is full of photos of artful cappuccinos, usually accompanied by a cute dog, a mention of a new establishment and there we have it, a lifestyle blog. Continue Reading

    Read More »
  • Is Your Business Trending? A Quick Guide To Harnessing Social Media

    on May 10, 16 in Blog by with No Comments

    We are experiencing a seismic shift in marketing. If your business is asleep now, when you wake up in even six months time, especially in b2c, you will not recognise the landscape. So what’s going on? Continue Reading

    Read More »
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