Daily social media activity for Brace, a retailer that specialises in exquisitely tailored ladies clothing. Brace sells own label items, designed and made to order for the company and collaborates with British designer Katherine Hooker on individual pieces. With a discerning niche market, product knowledge and customer service are key features to brand communications.
The success of the social media activity across Instagram, Facebook and Twitter, has driven a move from a Harrogate boutique to an online and by appointment only service. I manage the e-commerce site, including regular content updates and SEO activity. I also create frequent e-shots to promote new items, offers and events.
I find Helen to be dynamic, proactive, fun, knowledgeable in her field and she does also appear to relish working with my product/brand. A valued member of the Brace team! This is one area where mainly I deal with a single person and it runs extremely smoothly.
Sara Britton, Director, Brace