I work in close collaboration with the team at DNA Business Engineering on a number of projects. With this level of interaction, writing the website didn’t require a brief. I used the three words I had chosen as their brand values: strategy | culture | communication and created the navigation around these. Working in conjunction with the team, the site developed very quickly. It’s an excellent and very clear introduction to the services that DNA can bring to clients in growing their businesses. I also wrote blogs, e-shots and social media activity for the launch.