A manufacturing client asked me to work with them on the launch of a new B2C brand. The project involved creating the brand name for this custom made suit service. From a shortlist, the client adopted the ETCH name, with Make Your Mark as the strapline. I further developed key messages to accompany the product launch. I wrote the website and worked on a variety of sales and promotional materials to encourage retailers to sign up to this innovative service. With the brand now live, I have continued my involvement with the marketing including running the social media channels.