I was approached by the Managing Director of Lambton Tailoring. He had seen the social media work I had been doing for one of their clients. This highly successful tailor’s tailor has customers and manufacturing bases worldwide. Strictly a b2b business, the directors were cautious about the impact of social media but recognised the need to have a presence. Working closely with the Lambton team, I established an Instagram feed and LinkedIn company page. The activity through these channels is also used as content for weekly e-shots to the customer list. To provide high quality content, I was instrumental in organising a photoshoot to showcase the exquisite tailoring produced by this client. All activity is ongoing.